What to Do About the Broken State of News Media

Visit a primary news site in any country and language, and you will discover an overwhelming number of advertisements with little to keep readers engaged.

Why it matters: Newspapers, local news stations, and even global news outlets are still holding on to a business model that is long gone.

• Traditional news media is monotonous.
• Besides comments from readers, there needs to be interactivity.
• The lack of community is why most people get their news from social media.

Between the lines: Attention spans are short, and combing through a barrage of in-your-face ads does not help.

• Axios.com is an excellent start to solving the problem with brief articles that get to the point.
• However, you have to take the conversation to social media to engage others on the topic.

An alternative: A news network should be a community where contributors and readers have equity in the stories that affect them.

• Multimedia engagement should be the norm, not just words or video, but a complete view of a story with interactive elements and mechanisms to voice opinion.
• News should be a business model based on something besides advertising.